Adding a Facebook Pixel to your events

Before you start, make sure you have already created a Facebook pixel in your Facebook advertising account. Here’s how you do it.


Setting up the pixel for your Billetto profile will make sure that the pixel is tracking all of your current and your upcoming events. Here’s what you do:


Setting up the Facebook pixel for all your events

  1. Go to your Account Overview - the icon left of your profile picture in the top right corner of the screen
  2. Clicking on Integrations on the side bar, and once that has expanded click on Facebook Pixel
  3. Paste your Facebook Pixel ID and click Update 

It may take up to 24 hours for Facebook to register traffic from your Facebook pixel. You can now set up the campaigns based on your events and track Purchase conversions. #

Please note: The event level Facebook Pixel will take priority over the account wide, and will override it.


If you only want to track sales from just one event on your Billetto account, you can also enter the pixel code for a single event. Here’s how:


Setting up the Facebook pixel for one event

  1. Go to My events (top-left) and click Manage on the event you want to add the pixel to.
  2. On the left hand side, click on Marketing and then Analytics 
  3. Paste your Facebook Pixel ID into the field & click Update

It may take up to 24 hours for the Facebook pixel traffic to appear on your Facebook advertiser account. You can then use the pixel to track Purchases for your event through the campaigns on your Facebook account.


What data is sent to Facebook?

Inserting your Facebook Pixel in Billetto will ensure that two “Facebook Pixel standard events” are being sent to Facebook:

  • “Pageviews” (all pageviews of pages that have your FB Pixel ID)
  • “Purchase” (all ticket purchases of events that have your FB Pixel ID)