Billetto’s integration with Google Analytics provides a powerful insight into the users who view your event, the performance of each ticket type you set up, and the sources that provide traffic towards your events.
Intergration can be done on account level or event level.
On an event level you can do this by going to My Events -> Manage -> Marketing -> Analytics
On account level you can do this by going to My Profile -> Marketing -> Analytics -> Google Analytics
The following slides are split into two parts; the first includes steps on how to create and integrate your Google Analytics tracking ID within your event, and the second explains how you can interpret the metrics provided, and how to use this knowledge for future events.